We are thrilled to announce the appointment of Baljit Rihal as our new Global Head of Sports at Currencies 4 You. With the global sports industry experiencing unprecedented growth, now valued at over $500 billion annually, we recognise the immense potential in providing tailored financial solutions to this dynamic sector.
Baljit brings extensive experience in sports business, having collaborated with clubs, governing bodies, and key decision-makers across football, cricket, and elite sports. As a FIFA-licensed agent, he has been instrumental in talent management and consultancy, establishing himself as a respected voice in the industry.
“The global sports landscape is evolving rapidly, presenting new opportunities for financial innovation. At Currencies 4 You, we are committed to helping organisations, clubs, and individuals make smarter financial decisions, reducing costs and maximising value on international transactions. Baljit’s expertise aligns perfectly with our vision to support sports entities in optimising their foreign exchange strategies, ensuring they can operate efficiently in an increasingly global market. His appointment strengthens our ability to deliver real financial savings and long-term solutions for those working in sport at every level,” said Suraj Gokani, Founder of Currencies 4 You.
“Sport is more global than ever, with clubs, athletes, and organisations operating across multiple markets. The need for efficient, cost-effective international transactions has never been greater. I’m excited to lead this new chapter with Currencies 4 You, helping the sports industry navigate the complexities of foreign exchange and maximise their financial potential on the global stage,” said Baljit Rihal.
As we venture into this promising avenue, Baljit’s leadership will be pivotal in delivering specialised currency solutions to the sports community, enhancing efficiency and savings in international transactions.
